Rumors are going around that guest blogging may not be a viable option for improving search rankings, or that it leads to penalization. It could be the result of a misunderstanding from Matt Cutts’ announcement in his 2014 blog post, about the detrimental state of guest blogging. However, what he meant was that it had gotten too spammy, and riddled with poor quality content and not that it became irrelevant for ethical marketers wishing to write and promote quality content.
The leading expert from Semalt Digital Services, Lisa Mitchell, shares five ways that one can continue using guest blogging as a marketing strategy, for both SEO and link building without any hiccups.
Links should add value to the content
A good strategy for SEO and user experience is to make sure that all the links in a site offer value, or are of importance to the reader. Increasing the relevance of concept and subject to a post will help make sense to both search engines and site visitors
Linking should be of high quality
Linking content needs to be of high quality, thus offering more value to the reader. Low-quality links have serious consequences. Not only will it do nothing for the post, but may also hurt search rankings and reputation for the site one is guest posting on. It is said that all guest posts should be the best work of the person creating it, especially if it is intended to contribute to big name publications.
Only guest post on a site without using links
Links should be the primary motivation of engaging in guest posting. If the sole purpose of guest posting to get links, then the quality of content undoubtedly suffers. Guest posting offers content writers more benefits other than links and follow-backs. For example, it brings an individual in front of a new audience that they would not have otherwise met. Also, it helps establish authenticity, and that one is an expert in their field. Finally, it boosts referral traffic which translates to increased leads or sales.
Guest posts should link to other authoritative sites and not just your own
Linking to personal blogs or other stuff may lead blog owners to realize that you are only after the links which is a sure way to ruin credibility and the possibility of not being asked to guest blog again. Linking back to personal posts should be at a minimum of 2-3 times whereas the rest should concentrate on other relevant, authoritative sites including internal links. High ranking blog posts are around 1,149 words long with a total of 10 links.
Do not forget the link in your author bio
The author bio link is responsible for generating referral traffic to one’s site. However, it is a followed link which could have terrible consequences on the search rankings. Google is always aware concerning the number of referrals one gets to their site from author profile links.
Guest blogging is not irrelevant and still acts as an effective strategy. Low-quality guest blogging does little for a site as compared to posting on authoritative sites in your niche which remains an efficient way to increase traffic, visibility, and rankings.