Keywords Research and Uses
The academic research in different disciplines keeps academicians and researchers up to date in the concerned area(s). It helps education institution to maintain the pace of industrial growth and knowledge delivery. For a qualitative research, a good research topic is a must. In general practice, the researchers first do some theoretical and/or experimental work to create the data for the defined research objectives. Then they write the scientific research articles to publish an online journal’s website.
The Research Paper Style Components
Every journal has a defined research paper writing style, this is different from essay writing in the education system. Irrespective to the paper writing style of a research paper, parts of the research paper remain the same in every journal paper format. The first part of the research paper includes;
- Title of the research paper
- Author(s) name
- Abstract and
Then the second part includes the main body of the research paper.
- The Introduction
- Research methodology (or research methods)
- Result and analysis
- Conclusion or summary
- Collaboration or grant acknowledgment
- And in last references.
Types of the Research Journals
Academic journals are of two types one is open access and the second subscription based. The third one is known as hybrid journals, that includes open access research articles along with subscription-based (or paid articles). As you know some of these journals provide content both in print as well as in online form. While some only in print or online form. This information is provided by every journal on the first page of the journal in terms of International Standard Serial Number (ISSN number). These ISSN numbers are different for the print version and online version of the same journal.
The Website of Journal
The journal website provides all information in details about all related issues of the publisher, author, and reviewer in the information section. I am not going into that detail my purpose is to tell you how your content is useful for the search engines. Are, really they optimized for the search engines?
You may be a good researcher, scientist and had published research articles in reputed journals but somewhere are might be more other points rather than scientific skills. You know now that every research journal website gives one page to your article known as the web page. That includes all metadata (that discussed above in first part of the research paper e.g., your name, affiliation, etc.) for the indexing and search engine purposes.
Here, I want to clarify that there are two indexing,
#1. Indexing of the journal and
#2. Indexing of the website in different search engines
My focus is on the second one, indexing of your page in search engines, that website owner provides/submit to the different search engines like Google, Yahoo, Bing, etc. Now your page (at which your article details is available) is indexed in various search engines. What is the use of this indexing? Suppose, now I search for some specific information from any of the search engines. Right, what I will do for this? I will use some specific words to get the relevant information. It may be a single or in the form of phrases (combination of two, three or more words).
A search engine will provide me the relevant information by checking those words from the indexed pages. Now, a question about the priority to the web info that search engines provide to you and me? Which is the first, second, third info at the first page of search engine and why it is preferred by the search engine algorithms? These are some technical questions and digital marketing managers use that in terms of search engine optimization (SEO).
Role of Keywords
So, in your research article that is now a digital content for the search engines, what is the role of words that you are using in your explanation? In terms of the title and abstract mainly; because a journal provides it to the search engine, in general (discussed above). Are you using the keywords effectively in the text as you mentioned in the KEYWORDS section? A scholar provides 3-5 keywords in the article to categorize it. These are based on the domain of study.
These keywords are the path definer to the search engines, so they reach your web page on the journal website. Suppose, if you are not using the keywords in your title and abstract of the research paper. How difficult will be it for the search engines to bring your page to the one scholar’s desktop, who was searching the content relevant to your article? Now you can imagine the power of these keywords in your research article.
Personally, I am in favor of the basic knowledge of the SEO for the research scholar in all institutions in the age of information. Now the point about how many times you have to use a particular keyword in your first section of the research paper. My mean in title and abstract of the research paper.
Keywords density in Title and Abstract
You have to use at least two keywords in the title that have a large volume per month and one quality keyword that have large Cost Per Click (CPC). In the abstract, you have to use one keyword 5 times at least that have a large volume per month. Second and three keywords at least 3 times with large volume but of the subdomain. So in this way when you will use keywords in title and abstract of your research paper, it becomes optimized for the search engines. This will enhance the probability to appear your paper in the search of specific keywords in search engines. Obviously, if it is searchable, then you will get citations too.
In this article, my focus was to explain the role of keywords in the research papers and how it basically play the role in search engines.
- One has to use large volume keywords in the title and abstract, along with the quality keywords.
- If you are not aware how to find CPC and Vol per month, use search engine box to see the volume of keywords that you are using.
NOTE: For the CPC or volume per month of the keywords you can ask me for the help. Leave a message in the comment box and subscribe the Newsletter for updates.
If you are interested I can provide the demonstration of the keywords tool for your research articles.
Contact: Dr. Sushil Kumar